Portfolio
Social Media Work:
School Projects:
Trend Forecasting projects
One of the most interesting classes I took while abroad was a Trend Forecasting class. In this class, we learned about the difference in and how to identify fashion vs. fads, about the cycle of trends and where a trend is in the cycle when seen on trendsetters vs. when seen in the general population and about color forecasting, what it means and how to translate it to products. We also learned how to use platforms like WGSN and information like the Pantone color of the year to predict trends in the industry. Below are links to different projects I created during this course.
Click here to view my Girlfriend Collective trend report
Click here to view my trend forecasting final project
Click here to view my color forecasting project
Click here to view my Biome Essentials project
IMC Project
Corresponding IMC project to the Walmart Ad below where my team and I created branding of a marketing agency, researched our target consumers and created advertisement social media and print campaigns.
Click here to view my IMC project
Brand Creation/Business Plan
While I was studying abroad in Florence, Italy, I took a Fashion Entrepreneurship class. Our final project was to create a brand and come up with the business plan, brand identity, marketing tactics, positioning, products, target market, pricing, and more. I created “Curated by Liv,” a brand that highlights sustainability by “providing quality, versatile, on-trend pieces that can be easily styled within your wardrobe.” It was a capsule wardrobe brand where consumers would receive a few new pieces each season to freshen up their wardrobe rather than purchasing a brand new closet. The presentation I created of my brand is below.
Saint Laurent Brand Analysis for Luxury Brand Management Class
While I was abroad I also took a Luxury Brand Management class where our final project was to analyze a brand and its objectives, mission, history, revenues, target market, products, marketing tactics, media for marketing, positioning, and give our recommendations for how to improve the brand. My analysis of Saint Laurent is linked below.
Content Creation Internship Presentation
Below is a poster going over more details on my Content Creation internship with summerbird boutique. I created story graphics, YouTube thumbnails, product photos for their website, shot photographs of models, and got to attend Atlanta Apparel Market.
For a final project for my Visual Merchandising class, I had to select a brand and virtually visual merchandise their store. I selected Vestique and the slides are below!
